I worked closely with the creative team to design and art direct social media graphics and physical assets for KFC’s organic content. This included a custom T-shirt, props, backdrop, voucher cards, and supporting artwork, all aligned with KFC’s brand guidelines through use of brand colours, typography, and visual hierarchy. The designs embrace KFC’s ‘brainrot’ social tone of voice to connect with their Gen Z audience - including the design of a 'Brainrot Movie' poster reimagining iconic Avengers: Endgame visuals using KFC brainrot characters. Creating designs that are suitable for social-first content, the resulting social-first videos amassed close to 20M views across all social platforms.